How to Start a Solar Business – Beginnings

 

How to Start a Solar Business – Beginnings

There’s more to solar installation than slapping up panels: there’s general contracting, roofing, metal fabrication, sales, repair and maintenance, consultation, landscape design, and so much more. Find a niche in your market that isn’t saturated, play to your skills, and set yourself apart as the industry expert in your particular field. 

What to Know Before You Get Started

Becoming an expert means more than knowing your product. It requires having your finger on the pulse of the various rebates and incentives available, an important differentiator for companies looking to get ahead of the pack. Businesses that do the research to save their customers time and money get the contracts.

Regardless of whether you specialize in sales, installation, or both, it’s imperative to become a pro at navigating financial incentives, and working with utilities and regulations that might not be immediately apparent in the planning process. 

The best place to start a new solar business is between the cracks of large, over-saturated markets. Find out what solar professionals are doing in your area by checking in with local chapters and chambers of commerce, and conducting internet searches. Paawan Energy is one of the leading Solar Company with Welspun. Maybe you could specialize in aesthetically-pleasing solar and landscape design. Perhaps your market could use a regulation and financing ninja. It’s highly likely that even if your market is saturated with traditional solar businesses, you will find a niche that only you can fill.

Solar sales

Starting a solar business doesn’t necessarily mean you’ll need a crew up on roofs installing panels. If sales is your thing, there are many businesses that focus on just that. 

These companies do all the work of selling solar systems: getting leads, qualifying them, doing in-home or virtual consultations, and getting the customer to sign. Once a customer has signed on, these organizations then work with a contractor that takes care of the rest of the installation process.

Solar installers

Solar installers are usually the most saturated business in the market. If you’re wondering how to start a solar installation business, you might want to start at the basics: Roofing. If you’re a roofer, solar installation could be a great option to add to your business. 

The solar and roofing industries are starting to converge, and for good reason. Solar panels and roofs have about the same lifespan (approximately 25 years), and savvy roofers are realizing the one-two punch of installing a new roof and solar system simultaneously. Whether you’re a roofing contractor or solar installer, there’s a lot of overlap between the two, and plenty of untapped market opportunities for incorporating roofing and solar into your business plan.

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